Category Archives: Sales

How To Structure A Sales Letter

When your livelihood is writing sales copy for online and offline businesses, it’s absolutely crucial that your copy converts, or your clients simply won’t come back! A huge proportion of my work is repeat business, and a big reason for that is because over the last 7 years or so, I’ve developed a formula that works over and over again, for any product I’m asked to sell.

So if you can’t afford to hire a sales letter copywriter like myself, then here’s my formula for writing a profit-pulling, high-converting sales letter-

STEP #1 – The Headline

Sure, it’s a pretty obvious one, but it’s arguably the most important part of any sales letter, so neglect it at your peril! The fact is, if you want your prospect to remain on your sales page once they’ve landed on it, then your headline needs to grab their attention straightaway, and keep them reading down to-

STEP #2 – The Sub-Headline

As well as the headline, it’s also a good idea to include a sub-headline, too. This allows you to expand on the main benefit of your product offer, or even include another major benefit as well. A sub-headline essentially gives you room to include powerful pulls, without making the headline waffle on too long!

STEP #3 – Address The Prospect’s Problems

At the beginning of the main body copy, you need to address the BIG PROBLEM (the reason why the prospect is on your page in the first place), and then make it crystal clear that you’ll be providing a SOLUTION to this problem very soon. A popular method of doing this is to ask a few questions, like -do you wish that you could lose 10 lbs?- (for a fat loss product), or -are you fed up with always being broke?- (for a business opportunity or make money online type of product).

STEP #4 – Talk About The Benefits Of Your Product

After you’ve addressed the prospect’s main problem(s), then you need to make it clear that YOUR product will offer the solution they’ve been looking for, and if they stick around for a little while longer, you’ll reveal precisely what it is! This is the perfect place to list some of the main benefits of the product, in order to whet their appetite a little and keep them reading.

STEP #5 – Reveal Who You Are And Why You’re Qualified To Help

Naturally, If you’re reading a piece of sales copy and thinking about buying the product in question, then you’ll want to know who the product creator is, and whether or not they’re actually qualified to help you. So at this point you need to introduce yourself to the reader, and reveal your qualifications and experience. Only by doing this will you be able to build trust and credibility in the minds of your readers – a crucial thing to consider when it comes to selling anything online.

STEP #6 – Reveal The Product!

After you’ve addressed the prospect’s problems, listed some of the main benefits of your offer, and introduced yourself, the reader should now be very keen on finding out exactly what the product is. And this is the point at which you should reveal the product, and explain exactly how it’s going to help provide a solution to their problem.

STEP #7 – Build Value

Once you introduce the product, you should then be working on building value. This can be done by splitting up the product package into individual components, and assigning a value to each one of them, which when added together, far exceed the actual price. By the time the prospect reaches the order button, your product should represent a huge bargain.

STEP #8 – Include Bonus Products

Another great way to increase perceived value is to add free bonuses to the product package, which of course, must be strongly related to the main product. Including a bonus or two is a great way to convince -fence-sitters- to take the plunge and click on the buy button!

STEP #9 – The Price

After you’ve revealed exactly what the prospect will receive with their product package, it’s time to hit them with the price! And as I said, the price you list must appear very cheap at this stage, which it will (if you’ve done a good job of adding perceived value)!

STEP #10 – Include A Money-Back Guarantee

These days, it’s absolutely crucial that you include a money-back guarantee with your product, because it demonstrates that you have absolute faith in what you’re selling. More importantly though, it reduces the risk of buying, and therefore, makes it far more likely that the customer will go ahead with the purchase.

STEP #11 – Include A Post-Script Or Three!

At the end of the sales letter, it’s vital that you add a post-script, because studies have shown that after the headline, this is the most read section of any piece of sales copy! Therefore, you need to include the main selling points and benefits of the product. In short, if a prospect were to ONLY read the post-script, it needs to be strong enough to convince them to go back and read more!

And there you have it-

My 11-point sales letter copywriting formula!

Now, of course, this isn’t the ONLY sales letter formula that you can use, but it’s certainly a good one to go with if you’re not sure how to go about writing sales copy. And hey, if you want to sidestep all of the hard work and just get a professional direct response copywriter to do it for you, then feel free to get in touch!

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Overcoming Marketing Clutter

What was the last marketing piece that blew your mind?

Why companies need to work on overcoming media clutter . . .

Advertising is no longer the novelty it once was and has become so commonplace today that most of us barely notice it. Indeed, marketing clutter surrounds us in our daily lives through television, radio, newspapers, internet, billboards, and even your coffee cup! With such fragmentation of the media it is but natural that only outstanding advertisements catch the viewer’s attention and live on in human memory.

Likewise, ads too have changed. Gone are the days of mere showcasing of the product. Ads today have taken on an emotional hue and products have developed character to become brands. To stand out ads need to connect with the consumer in more than a sales-pitch manner. Aspirational marketing draws on people’s deep-seated dreams making them desire things that they do not truly need. Some emotional advertising even draws on negative cues such as fear or insecurity (eg insurance products) to earn sales revenue.

Advertising designing too has advanced greatly. Simple black and white images have been replaced by hi-fi graphic designs that jump out at you as you walk past. Images have always been a great way to grab audience attention as they say much more than words in a limited time. Some advertisers get carried away and plaster their ad space with words and images to get the most out of the media space they’ve paid for. Quite often, print ads with a lot of white space actually attract more eyeballs.

But the real problem behind ad clutter lies in the proliferation of brands in a booming economy. When people have a choice between 500 different toothpastes, marketing seems like the only way to be the preferred brand. While every company worth its salt seeks to be on every media platform possible, media space costs spiral and so do the costs of the products themselves, leading to a vicious cycle.

So what is the solution to such an obvious problem? The way to overcome marketing clutter is to constantly innovate. Once there is a breakthrough, chances are the new medium will be exploited untill it becomes monotonous to the audience in a very short span of time. In such a scenario, new innovations in terms of creative ideas, media, and message delivery are constantly required to keep the audience engaged.

Some of the greatest breakthroughs in marketing have been thanks to the internet. Social media marketing, pay per click advertising, search engine optimization, have all revolutionized the way companies spend their marketing budgets and given the smaller business a chance against the heavyweights.

The other surefire way to engage the audience today is through interactive advertising. Anything that gets the viewer to do more than passively look at a picture or watch a TV commercial is more likely to make a mark due to the levels of engagement it demands.

With a daily increase in products and brands, advertising clutter is likely to continue. In this media jungle, only the most creative or those with the deepest pockets will ultimately survive.

The 6 Ws Of Target Marketing

As with any full color printing ad that you create, theres one thing that you should know when you plan- who is your target market?

Defining your target market means focusing on target clients that have the potential to become definite buyers of your product or service. They are the ones who have a need for your business. They are most likely small groups that have the same needs, wants, problems, issues, interests, and experiences.

When target marketing, not only do you customize your color printing to address the needs of your potential clients; it also allows you to limit your costs so you can work according to the resources available to you.

So who is your target market? In order to get those who would actually buy from you, you need to know the 6 Ws of target marketing:

Who?
Who would benefit most from your product or service? Who has the most potential to buy from you? Are they men or women? Does your product create excitement among the young generation or the much older ones? Is your target market family-men or are they single-working moms?

What?
What do these target clients want to buy? What are their interests? Are they easily keyed up everytime a new model of mobile phone comes out of the market? Are they a techy-kind of clients? What do they mostly purchase each year?

When?
When do they usually buy- when they have the money or when they need it? During sales or even on regular days? When do they shop? Do they enjoy wrestling with so many people during sales? Or they would rather buy after everyone has stopped the buying frenzy? Do they buy on impulse?

Where?
Where do they usually buy- at the local grocer or at the mall? Do they drive to out-of-the-way shops to get specialized items? Do they get excited when they see thrift shops or outlet stores? What about garage sales?

Why?
Why do your target clients want to buy? Because they need it or they buy it on a whim. Do they actually believe that your product or service is effective?

HoW?
How does your target market buy? In bulk? Are they interested more on single purchases? What about buying wholesale?

So who is your target market? They are the ones who satisfy the 6 Ws of your marketing campaign. For your next color printing
ad, understand your target market and create a marketing campaign that answers your target clients needs and wants. Not only would you be able to have an effective ad in your hands, but gain as many clients who you can benefit immensely in the process.

Is The Custom Motorcycle Industry Dead

When Jesse James and his West Coast Choppers first appeared on the Discovery channel the world got a small taste of what custom motorcycles were all about. The economy was good and many men started to dream about having their own custom motorcycle. Of course many of them being upper middle class soccer dads thought the biker lifestyle as portrayed by the great Jesse was a little too scary for them.

Then the Teutels came along. American Chopper struck a chord with men that Jesse failed to do. It made them spend money. Suddenly every man in American over thirty wanted a custom motorcycle. And those that had the money bought them up in droves. Custom bike shops sprang up in almost every small town in the country and many a custom motorcycle builder thought they had hit pay dirt.

Even people who really didn’t plan on buying a custom motorcycle ended up buying a bike because we got caught up in the phenomenon that was American Chopper. Five motorcycles later and two custom motorcycle builds under my belt, I can honestly say that if custom bikes had not been all over the TV I probably wouldn’t have a garage full of them now. The country just went nuts over custom motorcycles.

Doctors and lawyers gladly shelled out for $30,000 bikes so they could join the custom motorcycle fad. Along the way a few production custom motorcycle companies went into business and made their fortunes in a very quick time. If you had the money and wanted a cool bike without the worries about getting parts and such, the production chopper fit the bill. Many of these fad riders actually turned into true motorcyclists, myself included, but that’s where the trouble began.

If you’ve ever ridden a custom motorcycle you’re well aware that these things are great for bar hopping and to parade around at your local bike night but as a full time rides they just don’t work. Trust me I know; after a 400 mile ride to Niagara falls I quickly realized that have a low long custom bike wasn’t what I wanted to ride on long trips. And many other new riders learned the same lesson. As sales of touring models soared the custom motorcycle industry started to hear the death knell that was around the corner. Then tragedy struck the motorcycle industry in general.

As the US economy fell demand for custom bikes fell with it. Many newcomers to the bike building business whom had lucked into a full time carreer out of a hobby soon discovered that when only real bike riders wanted custom bikes built, only hardcore established custom motorcycle shops got the business. Even the well know OCC felt the pinch as their once coveted theme bikes became a low priority for corporations who were now on a budget.

Watchers of the show watched as Paul Teutel Sr had to lay off a bunch of workers and fans could only wonder if their new building was ill timed. The custom motorcycle fad was over.

So what does all this mean for the custom motocycle business in general. Is it dead? Hardly. It’s way bigger than before than fad started. A lot of upstart companies have managed to survive because they created a good product. Some production chopper companies have fallen by the wayside. But the most importan thing, to me is that motorcycling in general has finally become main stream. In spite of a tumbling economy and HD in financial trouble more people are riding motorcycles now then ever before. And that means more people will be customizing them also.

It’s a rare sight to see a motorcycle that hasn’t been customized in one form or another and I confidently predict that after this economy bounces back the custom motorcycle industry and custom motorcycle parts industries will flourish. How do I know all this? Because in spite of lagging sales and the passing of the custom motorcycle fad , websites about Custom Motorcycles are busier than ever. People may not be spending money right now but they’re doing something almost as important. They’re making their bike parts wish lists and in some case determining who they are going to get to build their custom dream bike when things turn around. Which they will.

Take heart my friends, the custom motorcycle industry is not dead, just taking a much needed siesta.

The Different Types Of Personal Watercraft

Personal Watercraft are typically designed for the rider to either sit or stand on. Some are designed for one person, but can carry two; and now they are made in models for three and four people to ride on. They have become more popular in recent years.

Original models were stand-up watercraft, designed for one person. Now, they are a means of entertainment and water transportation capable of holding the whole family.

They have been referred to generically as WaveRunners, Jet skis and SeaDoos, which are actual models of Yamaha, Kawasaki and Bombardier. But much like the Jacuzzi was a term used for every hot tub made until it was clarified as a brand name, there was some confusion in the past.

They have no exterior propeller and are fairly easy to use and affordable. The larger models can even tow a skier or tube behind them. They get good gas mileage, which makes them more affordable than a boat to operate. They have a kill switch, and will typically circle the rider, once they have fallen off.

While they were once equipped with two stroke engines, the majority of the newer models now use a cleaner burning four stroke engine. There are still some issues regarding the safety of personal watercraft, as accidents and deaths have been on the increase with the burgeoning popularity, and many states now require a rider to be 14 years of age to ride alone.

The other negative about the personal watercraft is normally related to some of the daredevil and careless drivers that jump the wakes of larger boats, cut across in front of bigger watercraft at a dangerous distance, and drive too fast for the water conditions, such as waves, obstacles, or currents.

For the most part, the majority of the riders follow the rules and ride them safely and at proper distance from other, larger watercraft. It is recommended that riders wear life vests and neoprene suits for the safest operating conditions.

The most popular brands are Bombardier’s Sea Doo, Yamaha’s Wave Runner and Kawasaki’s Jet Ski. All of these are similar in features, and are top sellers.

The largest personal watercraft is the Sea Doo LRV model, which is 13 foot long and 5 feet wide with 180 gallons worth of storage space, and the largest fuel tank available at 25 gallons. It has enough power to pull a skier with three riders. Bombardier’s Sea Doo has 50.3% of the United States market of sit-down type personal watercraft.

Several manufacturers like Polaris and Arctic Cat have gotten out of the personal watercraft market, leaving fewer competitors, and only the strongest remain. Bombardier, Yamaha and Kawasaki still have strong sales in the most popular units, and consumers are still in love with personal watercraft for fun and transportation.

Buying Skoda Rapid Take A Look At The Hits And Misses

Skoda has launched several models in the market with a fair share of wins and losses. Skoda Rapid is the latest addition from the auto company, and it does work in its class sans a few hiccups. It would be unfair to describe Rapid without mentioning the fact that it is similar to Volkswagen Vento in many ways. Skoda has designed the car impressively with a good number of induced features. Also, the car has been launched in three diesel and five petrol variants and priced according to features loaded. While the three models are almost same in both petrol and diesel, there are two automated variants, Elegance Automatic and Skoda Ambition Automatic, which are only available in the petrol version.

The hits in new Rapid:
The first-rate design: Rapid works in C segment sedans because of its designing. Although the comparison with Vento is inevitable, the higher end models feature high class inclusions like Anti Lock Braking system, dual SRS airbags and front and rear fog lamps. It”s a well built and strong European car for the Indian roads.

The first-rate price: Comparing strictly with Vento, Rapid offers a much better driving and comfort experience. The price by Skoda is truly commendable as the company has taken ample care to ensure maximum luxury in its class.
The First rate Automatic Transmission: If there”s one thing in Rapid that is awe-inspiring, it”s the automated transmission. There are different modes for different styles of driving with ample attention to the comfort-on-drive factor.
The first-rate Diesel Engine: You get the automated transmission on petrol version, but you cannot overlook the superb performance of the diesel variants. The car moves smoothly in traffic with loaded diesel engine and creates a torque of 250Nm.

The Misses in New Rapid:
Unimpressive Petrol engine: If the diesel engine offers you power and dependable drivability, the petrol engine will surely not satisfy you at that level. One expected Skoda to empower the petrol variants to a little larger extent.
Absence of certain features: If you take a look at the C segment of sedans on the Indian market, you will find many misses in Rapid. There are no parking sensors and no steering mounted controls, something which you will surely find in other sedans.

Unimpressive After sales service: This is probably not the concern with Rapid, but with all Skoda cars. The after sales service of Skoda is not at par with Maruti or Hyundai, which scares the class of consumers who look for quality services. People living in smaller cities will feel the main difference.

Shortcomings of diesel variants: You won”t get a diesel model with automated transmission, which is another disadvantage.

Skoda has managed to hold the market with this car after being praised for the mighty Superb. For those who loved Vento, they will surely love Rapid because it”s almost same as Vento with praiseworthy dynamics, brakes and chassis. On the whole, Skoda rapid is certainly a decent sedan with a few flips. It should continue to have an upright share on road.

The Basic Parts Of A Good Sales Letter

Unlike any other letters, a sales letter follows a certain pattern that many business men use for many years. A good sales letter is composed of the Headlines, the Body of the Letter, the Closing, and the Signature of the sender.

Under the headlines, many business men and copy writers put few sub-headlines such as phrases for the headlines, highlighted in red headlines, and eye-catching headlines. The closing part of the sales letter composes of a final suggestion.

The headlines is the most important sentence in your letter. It makes or breaks your campaign. If you are sending the letter as an e-mail, bear in mind that the readers scan the letter.

Hence, it is very crucial that you use a compelling message in your first sentence to make them read further down.
You only have 10 seconds to send the right message.

Most readers do not stay long on one page, unless there is something very interesting that prevents their finger from navigating away from the webpage.

The phrases for the headlines should contain the benefits of your products. It should support the principal headline. If you were able to keep the interest of your readers, your next objective is to make him keep interested with your letter.

You can use interesting question in your supporting headline to stir their thoughts and emotions. In fact, it is here that you establish the problem. You have to create a need for your product or service.

Other sales letters include figures and facts to make the letter factual. Nothing really beats the facts as long as you stick to them.

The headlines highlighted in red contains crucial points of information. Many marketers recommend the red to emphasize the importance of the information. According to many psychologists, it also has positive impact to the readers. The color red converts the message into actions better than any colors.

The eye-catching headlines are the sentences that are written in bold, italics and underline. Sometimes, depending on the tone you would like to set, many marketers use all caps.

A good sales letter aims to add an impact to the message to grab the attention of its readers. You should also be careful with your choice of words.

The body of the sales letter contains the answer to the problem posed in your headlines. This is where you write the advantages that your product offers.

Explain why the readers need your product, that is, if you were able to successfully create a necessity from your product in your headlines. Many successful marketers recommend using the second person because it is really about them. Therefore use “YOU”.

The use of testimonials is also helpful provided that, they are not exaggerated. To incorporate testimonials make the product real and provides invisible evidence to your claim.

The closing part of your letter calls for immediate action. Make it easy and convenient for them by being ready with a previously stamped envelope or order form. You can also include your toll free number, email address or link and your website.

The final suggestion that is mentioned earlier on this article refers to the test given to the readers. Although it is a real challenge to make the reader spend his money on your product, yet it is worth the effort.

Need Free Sales Personality Test Or Sales Aptitude Test Free Total Sales Ability Assessment Better!

Experienced sales-hiring managers have long known that it takes more than just personality or psychology to close the sale. An old style pre employment test, sales aptitude test or sales personality test may be inadequate in helping you hire Top Sales Executives, good Sales Reps or great Regional Sales Managers. Testing for Total Sales Ability ™ is the best solution, and businesses interested in hiring great sales people or regional sales managers can now receive 10 FREE Sales Assessment Tests from Dan Joy, Inc.

As a busy senior executive or small business owner, how can you tell which of your job applicants can really sell? Use Sales Assessment Testing to find out. Here’s what you need to know about Pre-Employment Tests or Sales Assessment Tests if you are interested in hiring a good Sales Executive, top Sales Representative or the best Regional Sales Manager for inside sales or outside sales, primarily in a Business to Business or B2B sales setting, but for many Business to Consumer or B2C sales scenarios too:

A. Sales Personality Testing is not enough:

Testing for sales personality alone is not enough. Would you select a doctor just because they had a good personality but no skills, ability or experience? Similarly, using a sales personality test to predict sales potential often results in disappointment. Many sales personality tests look at a person’s outwardly style of doing things, but there may be no real link to actual sales performance. A personality based sales assessment test may help determine a personality type, but may not help determine whether someone can actually sell. Testing for Total Sales Ability ™ is the key, and presently there is only one pre-employment sales test which provides that, as explained later in this article. You can also use The JOY Tests ™ of Total Sales Ability ™ from Dan Joy, Inc. to test your current salespeople for promotion, retention or sales training purposes.

B. Sales Aptitude Testing is not enough:

Similarly, pre employment sales assessment testing based on a person’s sales aptitude alone is not sufficient. Many pre employment sales aptitude tests look at a person’s psyche or internal motivations for doing things, but there may be no absolute link to actual sales performance. One may have the right sales aptitude or Sales Psychology but if the actual Sales Ability is missing, they probably won’t make much headway in selling. Moreover, a pre-employment sales aptitude test may not take actual selling techniques (learnt by real world sales experience) into account. The JOY Tests ™ of Total Sales Ability ™ from Dan Joy, Inc., can help where many others cannot.

C. Sales Skills Testing is not enough:

The mental component of selling is critically important. So, Sales Skills Assessment alone is not enough. Having the sales skills but no drive or motivation wouldn’t suffice. One must test for more than just a job applicant’s selling skills. Moreover, business methods and sales tools are constantly evolving. The sales approach which used to work a few years ago may not work today. You need a well-rounded pre-employment test of sales ability which keeps up with the changes in the ways that contemporary business is conducted. In other words, you need a pre-employment sales test which is thorough, up to date and well rounded, like The JOY Sales Tests ™.

D. Lack of Sales Call Reluctance is not enough:

Just Sales Call Reluctance testing by itself is not enough. There are people who can call relentlessly but never close. Closing the sale requires proper sales techniques and sales abilities too, not just a lack of sales call reluctance. Total Sales Ability ™ testing like that offered by Dan Joy, Inc., can be a huge asset for you when trying to hire a great Salesperson — Salesman or Saleswoman, or a good Regional Sales Manager, Sales Rep or Sales Agent.

E. Our Recommendation — Assessment of Total Sales Ability ™ is the Best:

The JOY Tests ™ of Total Sales Ability ™ from Dan Joy, Inc., can help reduce subjectivity and guesswork, and help employers make more objective hiring, promotion or retention decisions. They go above and beyond the old style Pre Employment Sales Personality Tests and Pre Employment Sales Aptitude Tests, by testing for Total Sales Ability ™ instead. Employers can start with 10 FREE Sales Assessment Test units (Screening Tests) by following the link in the “About the Author” box below or visiting the website of Dan Joy Inc. directly through a search engine.

A hiring mistake can be costly. The JOY Tests ™ of Total Sales Ability ™ can help employers and recruiters immensely by testing for sales prospecting ability, objection handling ability, sales closing ability, personality, psychology and more — a total of up to 50+ sub competencies, traits and advanced selling techniques critical to sales success.

They can be used as pre employment sales tests to test Business Development professionals at different career levels, e.g., a Sales Person (Salesman or Saleswoman), Sales Manager, Sales Director or VP of Sales & Marketing, or even a Sales Engineer.

The JOY Sales Tests ™ may also be used to identify and quantify Sales Training needs to help you bridge certain sales training gaps or correct certain sales skills deficiencies in your current sales team. Thus, you may also use The JOY Tests ™ of Total Sales Ability ™ to test your current salespeople for promotion, retention or sales training purposes.

Furthermore, you may use The JOY Tests ™ of Total Sales Ability ™ from Dan Joy, Inc., to test your Distributor’s Salespeople, Dealers, Agents, Franchisees, and salespeople at your regional offices or franchise locations.

The 10 major areas of ability tested by the potent JOY Sales Tests ™ are:

1. Sales Prospecting (Leads Generation) Ability.

2. Appointment Setting, Cold Calling, Rapport and Presentation Ability.

3. Objection Handling and Negotiating Ability.

4. Sales CLOSING Ability and Asking for Payment/Deposit.

5. Cementing the Sale (Re-assuring the Client), and Ability to Get Referrals.

6. Computer / Internet / Email / CRM and Sales Tools Ability.

7. Miscellaneous Crucial Sales & Marketing Abilities
(Various Secondary Factors — Personality, Psychology, Skills, Aptitude, Ethics, etc.)

8. Sales Team Recruitment Ability.

9. Sales Team Management / Leadership / Motivation Ability.

10. Advertising, Marketing and Public Relations Ability.

So, how can employers tell which job applicants can sell? They can start with 10 FREE Sales Assessment Test units (Screening Tests) by following the link in the “About the Author” box below or by visiting the website of Dan Joy Inc. directly through any major search engine.

Dinghy For Sale

Are you thinking of buying a used dinghy ? Would you be interested if you saw a used dinghy for sale sign? Plenty of used dinghies are offered for sale though one must be careful when buying a dinghy just as you would be if buying any small boat.

What looks great on the outside may have Recesses That Are Practically Inaccessible and therefore very difficult to examine, the Void under the Floor Would be one possible instance, so if you’re considering buying a used dinghy you need to make a very thorough examination of it especially in the area of the internal hull below the waterline.

If the dinghy is to be used as a tender and it comes with a small outboard it would be worthwhile finding out the service history of the outboard, when was the gearbox oil last changed?

The condition of the impeller and salt water pump? these things are fairly critical. If the dinghy comes on trailer then it is important to check that the wheel bearings are in good condition as well of course the main structure of the trailer as boat trailers are very prone to rust and corrosion.

If buying a used dinghy from eBay or any other auction website, beware as it is pretty easy to get caught up in the bidding for a dinghy that is too far away to be easily examined, it may look great in the photographs on the website, but up close could have major problems. It is wise to only bid on dinghies offered for auction that are in your local area and easy to check out.

If considering buying a used sailing dinghy there will of course be a lot more equipment to make an examination of, this will of course include a mast the rigging, sails and a rudder.

One of the most popular class of small sailing dinghies is the world-famous “Mirror” an incredible number of budding sailors and especially children have learned to sail in the “Mirror”

if you are interested in finding a good used sailing dinghy, you may find a dinghy for sale at your local sailing club, were of course you will also get some pretty good advice.

Many people have started their boating journey in dinghies of one sort or another, so buying a used dinghy may be the start of a passion for boats, sailing and the sea that could be with you for the rest of your life.

The Benefits Of Sales Data Analysis Applications For Business

Business reports are records of the performance of a company in the past, and since they are also excellent tools for predicting performance trends of the future, you will need sales data analysis software that contains related metrics, or key performance indicators. These are essential for many reasons.

Strategies for businesses can only be successfully implemented and carried out when these reports are used in the task. Sales agents can keep track of the progress or regress of their performance against goals and previous performances so that they are able to revise their current plans and selling strategies for success. Prioritizing becomes much easier and much more effective. In addition, human resource management team members use these types of reports to calculate sales commissions, bonus payouts and additional types of compensation to employees when needed.

Using product benchmarking along with sales analysis and reports can include net revenue, top line revenue, profits, quotas and goals, the different types of revenues (or product mix), the sales pipeline, and the performance of a business shown as a percentage of sales goals. If you use custom applications to assist you with all of your product database and your sales data analysis, you will be able to produce your reports at different levels of interpretation for your department level, your team level and the representative level as well.

Another one of the most valuable and useful purposes of these reports is that they can be created from the data that comes from the database and can convert it into an organized template for the company. There are many different types of tools available out on the market that can make the task quick and easy, streamlining the process. The degree to which all of these product benchmarking applications and sales data analysis applications facilitate the tasks of businesses depends on several factors, including whether or not the programs have been customized, how many tasks they are designed to do, and so forth. The costs of such programs are also relevant to the degree of advanced technology that is used to design and create them, as well as the cost to customize them.

If you are interested, many of the best applications can automatically calculate everything in the blink of an eye, and they enable the users to upload everything to the Net for viewing either by a customer, management or other person or group. A sales data analysis program or application can change the way you see your own business!