Category Archives: Business

How To Forecast Spa Business Sales

Forecasting upcoming sales in your Spa business is a critical constituent of starting up and running a business; it is a fundamental constituent of your Spa business plan. It’s doubtful that your Spa business will be dead on but you ought to be able to make credible, evidence-based projections in order to plan your Spa business strategy.

The quantity of money your Spa business will achieve each year depends on how many sales of its products or services – but before you start off the process of actually making these sales you should create a sales forecast. The sales forecast for your Spa business will stand on its own virtues – it will of course be a part of your overall Spa business plan.

So why do you need to forecast sales?

A sales forecast is necessary in order to

1. Plan cash flow – that you will need to add into your business plan when seeking funding, and to avoid sudden cash flow problems by establishing if and when you will need to inject capital or have access to funds.
2. Manage Cash flow – innermost to the success of your business, it is essential that you appreciate how sales forecasting contributes to the computation of the cash flow forecast.
3. Plan future resource requirements – for example, you may want a new mechanism which produces more goods.
4. Plan marketing activities – this will obviously have a knock on effect to the quantity of sales you make as well.

Whatever the situation, it is crucial that you research your projected sales regularly and realistically, and take appropriate action to have another look at your strategy. Your sales forecast is the point of reference alongside which you should constantly gauge what in fact happens in your business with regards to sales and the important thing is to appreciate the variances and why they arise, and to incorporate what you have learned into coming forecasts.

What components do you need to think about?

Your sales forecast should show sales by month for at least the next 12 months, and then by year for the following two years. Three years, in total, is generally enough for most business plans.

Things to think about

1. Is there an customary market for your product or service?
2. How extensive is the sector?
3. Is this an escalating/contracting market and if so; by what %?
4. What are the most important considerations for this market?
5. What may possibly affect it in future?
6. How do recurring factors affect purchases of your product or service?
7. What trends or fashions are related to the sector?

Who are your customers going to be?

1. What % will purchase?
2. Why will they finish trading from someone else to buy from you?
3. What is your pricing plan and how will it influence sales?
4. Can you in fact make available the products and services that you are predicting?
5. How many competitors do you have?
6. Your business will not be distinctive; what happens when new competitors come into the market once you have done the footing to raise market awareness?

The whole planet is your marketplace with the invention of the world wide web – but what products/services can you persuade somebody to buy Virtually every business has some competitor(s) – how can you hoover up your competitors customers? How can you avert your competitors taking your customers? Can you adjust your product prices up or down to match new customers – can you easily add or adjust the services you offer to new and existing customers to boost your turnover and profits?

Preparing your Spa business forecast

You need to make certain future assumptions for your Spa business in order to create a sales forecast

1. Sector increase/decline by a certain percentage e.g. 5%.
2. Personnel increase to increase production or sales – maybe 25%.
3. Different location – more customers – 30% increase in sales.

Preparing your forecast

You should prepare a sales forecast for each item you sell,and forecast:

1. By volume
2. By value
3. By a combination of both value and volume.

So what are the pitfalls when forecasting sales?

1. Make sure your forecast is based on verifiable,realistic and unbiased info.
2. Don’t be tempted to overlook your study if it showed bad results.
3. Don’t make projections solely on historical results. Put your business under a microscope – try and imagine what might have an effect on your sales in the future – good or bad.
4. Make sure you understand your capacity limits. Can you produce the amount of sales being forecast with the equipment,personnel and monetary resources available to you?
5. Does the pricing policy you have used in working out your sales forecast relate to what is really achievable?, or conversely, have the prices been set too low or too high so that either way your forecast is potentially unrealistic?
6. If you have just started up in business, your business may take longer than you believe to get established, and have you set accordingly realistic sales targets?
7. Have you allowed for the possibility that high sales based on an initial promotional surge may drop off, leading to a need for more intensive marketing and higher ongoing expenses once preliminary interest has peaked?
8. When you make clear your sales forecasts to prospective investors – are they believable?

Cash Flows . Timing Is Everything When It Comes To Financing Business Cash Flow And Capital Management

Working Capital is an area of business that requires solutions that revolve around timing. Timing is everything when it comes to the fundamental problem of managing and solving the cash flow conundrum!Let’s examine some of those solutions using the example of a company trying to grow… which is what it’s all about is it not?!

This is when what we could call your ‘ cash flow cycle ‘ needs to be both understood… and addressed. That’s because the concept of timing has just kicked in … your have produced your goods or provided your services and a specific amount of time has lapsed as you now generate revenues via invoicing… and wait for payment. It’s no secret that that whole cycle varies between each company and industry. But whether your cycle is 30 days or 120 days the effects of that timing require certain activities to be financed.

The timing around this cycle, as well as the solutions that your bring to bear makes or breaks your overall liquidity and solvency – aka ‘ Survival’!Example of the need to finance that cycle are should be quite clear – your firm must buy supplies or inventory, at the same time taking on payables. Wages and salaries must be covered and then you’re in the waiting game when it comes to delivery and acceptance of your goods and services, as well as final payment from your clients based on your credit terms. It’s therefore no secret to the business owner to see that using our example it can easily take those 30-120 days for a dollar to in effect flow through your company.

Again… it’s ‘ timing’!When you look at your balance sheet you see that the ratios of current assets and liabilities have also changed dramatically. You’re unfortunately less liquid and this can only be solved by financing the shortages you have carried. Of course your customer could pre pay you in advance for orders, or pay you ‘ cash on delivery ‘ but that’s not the perfect world we dream about.Financing business cash flow is all about monetizing and managing your assets.

Solutions in Canada include:

Receivable financing
Commercial bank lines of credit
Asset based lines of credit
Sale lease backs
Tax credit monetization
Purchase Order and Supply Chain financing

Utilize one or a combination of solutions to manage the ‘ patterns’ of financing that your business needs. Seek out and speak to a trusted, credible and experienced Canadian business financing advisor who can assist your with putting together a solution that addresses the timing of cash flows and capital in your business.

Choosing An Erp System For Freight Forwarding And Logistics Business

The complex nature of the shipping and logistics industry combined with the fierce competition that exists in this sector brings unique challenges to the small and medium-sized operators. This makes it imperative that freight forwarding firms, non-vessel operating common carriers (NVOCCs), custom house agents, international freight brokers, shipping agents and cargo agents streamline their multifarious business operations to remain competitive. Deploying the right ERP system dedicated to logistics and freight forwarding can help firms efficiently realign and scale up their activities whilst being adaptable to the rapidly changing regulatory environment.

Whilst an ERP framework can go a long way in helping you integrate diverse business and operational functions, choosing an ideal freight forwarding software that allows you to manage, access, and share information coming from and going into various departments is not easy. Before planning and deploying an ERP system, it is important that businesses analyse their potential keeping the following factors in mind:-

Integration of all operational and accounting elements within a single platform

The most important factor to consider is the degree of integration your ERP allows. For instance, a small and medium-sized freight forwarding agent who uses different applications to manage functions, including freight management, customs brokerage, documentation, container tracking, shipment tracking and compliance services would benefit more if all the applications are integrated into a single master application based on Tally ERP 9 platform. This customised Tally solution makes the operation more efficient, cost effective and provides the owner with real-time visibility of in-bound/out-bound shipments and their corresponding payables/receivables.

Avoiding duplication due to centralization of multi-branch tasks

The second parameter to consider is to what extent the ERP system allows the centralization of key multi-branch tasks. Consider each branch of a multi-location shipping agency using a separate business accounting application. This will result in disconnected pools of data independent to each other causing unnecessary delay, disruption and data re-keying whereas the business owner needs real-time business and operations data monitoring. On the other hand, if the same agency decides to partner with a Tally services provider and deploy a centralized software application, it has a greater predictability of its operations. Since this scenario allows the master application to read, write and edit data to and fro from each of the branch offices, it helps business owners track shipment-wise payment, performance, profitability and outstanding details.

Enhanced financial control and greater visibility

The ERP system that you choose to implement should provide a greater financial control by cross-integrating data from operational tasks and data from actual transactions. The system should allow the owner to calculate the expected profit per shipment and then compare it to the shipment’s actual cost and profit (using the data from transactions, receivables, payables and brokerage expenses). This helps the owner to track each jobs profitability which in turn can help them to focus on future shipments/jobs that have a greater profitability ratio.

Quick information access, report generation, and data archiving

Information reporting, data archiving and data storage are all important aspects of the logistics and shipping business. The ERP system should be able to generate and archive reports, including balance sheets, shipping-related MIS reports, packing lists, purchase orders and multiple invoices for different chain partners and quotations. Furthermore, cargo documents, including Cargo Arrival Advice (CAA), Cargo Arrival Notice (CAN), Delivery Order (DO) and House Bill of Lading (HBL) should be directly generated from the application. This helps business owners not only to retrieve but send these documents directly from the system to the logistical chain partners.

Tips On How To Put Up A Brochure Printing Business

Any business no matter how small should be planned perfectly for it to succeed especially when it is a business that relies greatly on the different tastes of people. Just like sign and poster printing, a brochure printing business heavily relies on your artists creativity and your customers taste and satisfaction. Therefore, you should be careful about every approach that you make especially during the planning stage of your brochure printing business.

Behind every successful business is a well researched business plan. So before you start investing your money, conduct a thorough research about the brochures printing business. Find out more about the history of printing and how it is done. Make a list of all the machineries that are used during brochure printing and try to find out how much they cost. An inventory of all the materials used during brochure printing such as inks and papers is another thing that you should obtain. Try to find out more about how long it will take to produce a single brochure.

After doing your research about brochures printing, make a feasible business plan. It should contain details about your business location, the capital cost of putting up a brochures printing business and the procedures that are involved in printing, and the capital you are willing to allot in putting up your brochure printing business.

Study your business plan. If you think that the capital cost would be too much for you, then start conducting a research about the current market price of the materials in your inventory list. You can do this by visiting shops in your area that offer brochure printing materials. you can also search the Internet for online shops that offer printing materials. Make adjustments in your business plan depending on the research you made.

After polishing your business plan, try to find a business expert who can give you advice about your printing business. Show him your business plan and ask him to give suggestions that can help make your brochures printing business more successful.

You can now look for the perfect location where you can put up your business headquarters. After finding a location, find a contractor who can work for you. Discuss with him your proposed budget and ask him to update your business plan. Since a contractors line of work makes him more aware about the market prices of all hardware materials, he may be able to help you update your current price list.

Make it a point to always monitor the progress of your business: be there during the construction of your businesss building, be there when it is time to shop for the materials and machineries that you will need and ask for progress reports from your contractor. This is a way for you to guarantee that the workers you hired will not slack off and waste your hard-earned money. It is also a way for you to find out first hand all the problems that occur during the construction.

Putting up a business is not the same as building a house. Therefore, you should be extra careful especially when money is involved. After all, just because a business is a risk doesnt mean you should be careless about the important details that concern your business.

A Good Business Dissertation Is Written To Target A Particular Audience

Students, who wish to do business management, have to submit a business dissertation. It is a lengthy document which consists of many sections and written on specific topics which relate to various facets of business management. The subject areas can involve marketing, management, and organizational behavior, HRM, Finance, production and many more. The dissertation can address any of these subjects provided it is informative and is relevant. Depending upon the subject area chosen for the business dissertation, it should be written in a manner which is suitable to the audience it is targeted for. For example, if the dissertation topic is about technology in the production floor, it is then targeted for a dissertation committee which has technical experts as well as academics from production management back ground. Therefore the language and format of the dissertation will incorporate technical aspects and include technical data etc, than that of dissertations written for other fields as HRM or business ethics.

A business dissertation has many sections which need to be written clearly and concisely. These sections include introduction, literature review, methodology, and discussions. The formatting should adhere to the requirements set by the dissertation committee. The common type of formatting for business research is the Harvard system and there are plenty of resources on line which gives detailed guidelines on how to follow this system. Students should acquire a thorough knowledge of the formatting requirements prior to embarking on the dissertation writing process.

The first step in writing a business dissertation is to select an appropriate and novel topic. Before conducting the actual research study, the students should submit their dissertation proposal to the Dissertation Committee for approval. A proposal for the dissertation must outline the intended study and the proposed dissertation questions or hypothesis being explored. The significance of the study and the intended contribution of new knowledge should be highlighted in the research proposal rationale. Once the approval for the dissertation has been granted the students can embark on the actual dissertation project. This involves drafting the introduction chapter, the conducting of literature review and writing this chapter and then the designing and writing of the dissertation methodology. Primary research for the dissertation takes up an extensive amount of time and must adhere to proper researching techniques. This is why you need to place extra attention to developing a sound and reliable research design and methodology for your study. A business dissertation may use quantitative research, qualitative research or a mix method. Depending on this choice, the research tools as surveys, questionnaires, observations, focus groups or interviews can be utilized.

Having gathered the data, they need to be properly analyzed. Dissertation data analysis is highly technical and students must apply proper statistical analysis methods or qualitative analysis methods in to evaluating, analyzing and interpreting the data gathered. These analyzed data will then be used to write the discussion chapter. Within the discussion, one must discuss the findings of the study in relation to the dissertation objectives and questions. The discussion should also address the managerial and business implications of the findings.

As apparent, the writing of a business dissertation is not a simple task. It calls for multiple skills and talents as well as expert knowledge of the theoretical framework applicable within which the dissertation study is grounded upon. Dissertations also call for excellent formal writing skills. Students often find it hard to come by all these skills and seek writing assistance from professional dissertation services.

These firms offer students the options of getting a custom dissertation written by a professional dissertation writer that is well qualified in the field of business management. These professional writing assistance services offer ideas, guidance, examples and editing and proof reading services as well for those who wish to fine tune their writing to a high standard.

After all, a lot is riding on the quality of dissertation you will be submitting. After investing money, effort and time in to studying many years in a degree program, the dissertation is the final submission you will make in order complete the requirements. As such, it is wise for students to seek professional assistance, if you encounter problems, especially in technical areas such as methodology design, field research or in data analysis.

When To Use Embossing, Spot Uv And Foil Stamping On Business Cards

Business card enhancement features like spot UV, embossing, and foil stamping can truly help differentiate your business in the minds of your customers and clients. But which one is the best? Read on to find out.

Embossed Business Cards

Embossing is where certain elements of your business card are raised by virtue of them getting pushed through from the opposite side of the card. The effect is similar to a credit card, where the account number is raised on the front and recessed on the back.

Embossing works well for text or even a water seal type of logo effect, however it does have limitations.

For one, you do not want artwork in the embossed area; you want the embossed areas to be clear of artwork on both sides or else the artwork and embossing will become jumbled and will look awful.

Additionally, most printers are not able to precisely line up embossing with ink. The exact embossed areas could shift 1/16 1/8 during the production process. So for example, if your card has a black background, the embossed areas must be black as well. You would not be able to have, say, white text embossed because it is not feasible for the embossing to line up with the underlying white text perfectly every time.

If you want your business card enhancement feature to allow for color that is different from the cards background color, consider either spot UV or foil stamping.

Spot UV Business Cards

Spot UV is where specific areas of your card are treated with a glossy coating. This effect does not impact the underlying color, it only makes the treated areas slightly raised and shiny relative to the non-glossy business card stock.

Typically, spot UV does not have the same alignment problems as embossing. With todays technology, spot UV can be precisely lined up against any ink-based design element. So here, if you had a black background with white text, you could have the text treated with spot UV so that it is shiny, raised, and white.

Spot UV works only on non-glossy cardstock, as doing spot UV on glossy business cards will not create a visible effect (everything is already glossy). Silk business cards are the best option for spot UV, because they are non-glossy and extremely durable.

Foil Stamped Business Cards

Foil stamping is where specific parts of your card are coated with a layer of metallic foil. It is typically offered in gold, silver, green, red or blue.

The foil stamped areas are not limited to only the cards background color like embossing. However, although color can be utilized, you are limited to the foil colors offered by the printer.

Also, foil stamped business cards are usually subject to the same shifting that could occur with embossed business cards, so it is important not to have any artwork in the stamped areas.

Which One Should You Use?

Generally speaking, none of these enhancements are available on glossy business cards. All 3 are most effective on silk business cards, so if you plan on utilizing a silk cardstock, your options are wide open.

Of the 3 options discussed, embossing is typically the least preferred because of the aforementioned color and artwork limitations. Additionally, embossed business cards are usually the most expensive of the three.

Foil stamping is also relatively expensive, but at least this feature offers more color options. The downside is that the foil can sometimes flake, peel or appear blotchy. Additionally, foil stamped business cards tend to become worn at an accelerated rate as they get pulled in and out of a wallet.

Most often, spot UV business cards provide the best bang for your buck. This option is by far the least expensive of the three, offers the full gamut of color availability, and is not subject to the same flaws as foil and embossing.

Catchy Business Slogans And What They Say

With the number of businesses competing for customers today, it is important that businesses set themselves apart from others. They can set themselves apart in various ways such as promotions, development of new products, purchasing incentives, and many more. Slogans are another way for businesses to get ahead of other businesses.

Slogans are catchy phrases used by businesses as a way to be remembered. The goal of slogans is to associate a phrase with a business so the business is more memorable to people. The idea is for people to always have the slogan in their mind. This should entice people to become a customer of this company.

Several different types of business slogans exist. Company slogans are one type and are used to describe the entire company. These slogans try to tell about the company, about their philosophy, their goals, and other elements as well. These slogans are very broad as they aim to reach many people.

Other types of slogans used by businesses can be developed around a particular product. It is just as important to market the product as it is the company. By making a product memorable, a company will help to promote the product. People that hear the product slogan have a higher tendency to search out the product. This has the potential to increase the number of sales and revenue.

Website slogans are yet another type of slogans businesses can use. Many businesses prefer to have a slogan for their entire company and then a different slogan for their website. These slogans are slightly different because the slogan is designed with the website in mind. Although the slogan is exclusively for the website, the website slogan needs to also keep in mind the slogan for the business.

Many people believe slogans must rhyme or use humor. This is not quite true. Successful slogans can be serious or even just use one word. As long as the slogan accurately portrays the company or product, the slogan will be successful. This is the key to successful slogans.

Creating successful slogans requires a special art. Many online websites offer programs to develop catchy phrases businesses can use for their slogan. Advertising companies offer the development of slogans for a fee. These companies are well versed in how to create successful slogans for companies, their product, their website, and all other businesses needs as necessary.

Examples Of Hotel Management KPI That You Can Use

There are literally thousands of hospitality business indicators that you can use right now. These indicators are commonly known as the hotel management KPI. When you have an effective KPI set for your hotel business, this removes the guesswork when it comes to managing the hotel business. What this does is that it checks the performance of your business through the numbers or the figures so that the managers will be able to use the data in telling what is really gong on within the hotel. Before you get around and research about the hotel management KPI, you should know the difference between that and the hotel KRIs. These two are often compared to each other but they are quite diverse. The hotel KRIs do not focus on the good side of the performance of the company; instead, you will obtain data about how risky your hotel activities are. Having said that, they are also very useful when it comes to tracking the health of your business.

Now, when looking for the best hotel management KPI for your business, you should not only focus on the entire organization because it would be very difficult to do so. You will need to divide the KPIs into different groups or classifications so that it will be easier for you to keep track of them. Among the types of KPIs that you can utilize are the KPIs for reception or front desk efficiency, housekeeping, kitchen, sales, restaurant, store, maintenance and purchasing among others.

Many hotels nowadays offer housekeeping services for their clients. If the hotel that you are managing provides such to your guests, it is essential that you keep track of its performance. This is because many clients are meticulous when it comes to the cleanliness of their surroundings especially their rooms. They are on a vacation so they expect themselves to be pampered and not to be responsible for the task of cleaning their rooms. You can measure the efficiency of your housekeeping services through KPIs such as the number of available staff members for cleaning, the feedback of customers based upon the housekeeping services they have acquired and the total amount of time required for cleaning among others.

Of course, you cannot deny the fact that it is important for you to know how well your business is responding when it comes to the sales department. Cash flow is very significant especially in this type of business. Your hospitality business indicators may vary here according to the different sales efforts that you put out. For instance, if you have a website, you can check the number or the percentage of inquiries that have turned into sales. You can also use KPIs that will tell you about the number of sales per head on your restaurant or your bar. You can also measure the gross profit on sales, the stock turnover, the carrying cost of the stock and the stock value.

Aside from the financials and the customer sales, it is important that you are well aware of how your employees are performing. Always ensure that you have a set of good hotel management KPI that will aid you in monitoring the behavior, the professionalism and the demeanor of your workers.

How To Build A Print Business Without Owning A Print Shop

You can own a legitimate business and make top dollars by becoming a print broker or print specialist. This is a person who sells on behalf of an actual printer or a middle man who locates and serves customers. Print brokers are independent, as they’re not directly employed by the printing companies they represent. Your number one arsenal to being successful as a print broker is customer service. See, you will need repeat customers to grow and build up your business even greater than any single printer who prints for you.

Look at it as printers working for you at their various locations. You hire a printer to print what your customers request, e.g. booklets, catalogs, brochures, business cards, flyers, etc. You may want to focus on specific items as there are so many different products out there to print. With the power of the internet, now you can hire a printer anywhere and sell to customers everywhere.

Ok, here are the basics for becoming a Print Broker:

1.Set up Shop
You will need to set up an office area to operate from. It should include a phone, fax, computer, and a file cabinet. Keep your work area as detailed as possible, this will keep you mind clear and allow you to be on top of your business. Make sure you have a good answering machine to take messages when you are not in office. You can use your same phone line for fax if you cant afford a fax line right now.

2.Find Printers who are willing to sell to you at Wholesale Prices
The easiest way to find these printers may be to search your local phone directory or just search the internet. Call them up and ask if they have a print broker program or if they would be willing to sell their print services to you at a wholesale price it must be at a 15% discount or more. Most printers who already have a print broker program will have a contract ready for you to sign.

3.Choose the products that you are going to offer for printing and set your own prices.
The most popular products that businesses use are things like business cards, letterheads, envelopes, brochures, flyers, presentation folders, labels, inserts, postcards, etc. You could even get into printing promotional items like bags and pens, but thats a whole new area that you could explore. Remember I told you that customer service will be your number one arsenal in this business. So you dont have to marginalize your profits, just stress value and offer customer service second to none.

4.Promote your Print Broker Business
(a)Print and distribute business cards, flyers and postcards to places that people visit frequently (like restaurants, barber shop and salons, clubs etc.).
(b)Mail postcards to new businesses you can get the new business listings at your local county court house or search online
(c)Word of mouth tell everyone you know about your new business venture, friends and families. Give them one of your business cards.
(d)Website put your website address on everything you use like business cards etc. You can get good advice on how to promote your website at http://www.AboutCityBusiness.com

5.Maintain and keep in touch with your customer base
One of the most effective methods that will build your business is word of mouth when your satisfied customers tell others about you. So you will want to send your customers holiday cards, specials by mail or e-mail, call them by phone or whatever it takes to remind them about your great service. You could also invite your top customers out for lunch.

Its not unheard of to make 5000 to 20,000 dollars a month just being the middle man or woman. Just remember that you must be dedicated and have a willingness to act. Read, keep up to date with trends and increase your marketing skills.

How To Improve Service Quality At Your Business

Improving upon the service quality requires a lot of understanding on part of the customer service managers and the services staff to be successful at any business. An organization who can not understand or keep up with customers expectations can not flourish for long. Also it must be noted that not a single customer should be left out who can be valuable to your business, for ultimately it is the word of mouth reputation which works your way towards a growing and healthy business.

In todays organizations, often a customer service software is installed in order to maintain customer database and to take care of the existing customers. IBM is one such hot example of good service delivery organization where the Netcool software provided by them lends quality service management and customer experience management. This kind of software enabled management help the service providers to lower the operations costs and enhance the service quality. The employees at IBM are privileged to have the service management capabilities like real-time service status management, service performance management or customer experience management.

Apart from having a software to improve the service quality, there are other strategies which should be studied and implemented.

Always ask the customers for feedback: Whenever the customers come to you, ask them about your products, whether they purchase or do not purchase your products. If they have used your products previously and are satisfied, you have an extra edge to win over your customer. You can get the feedback forms filled by them and also ask them to give their suggestions

Maintain a record of complaints and act upon them: Maintaining a record is one thing but acting upon them is very vital to get more business from them. Study each complaint carefully, talk to each customer and take adequate actions.

Discuss the ways of service improvement: The employees of any organization should actively discuss the problems accrued by any customers. Regular meetings should be conducted in order to address every particular problem. If changes to be brought about has to be effected at the top level management, the necessary elements of meeting should be conveyed to them. Occasionally, role play should be taken up by employees in orde to understand the potential problem of the customers.

Reward your service staff: The service employees who work towards building a good relationship with the customers and also fetch business from them must be rewarded. If your employees are happy, indirectly your customers will also be happy. Also these employees must be motivated to perform on a regular basis.

Hire people who are interested in services industry: Many times, you hire people who do not have a knack to excel in the services sector. Those who have an experience in this line but no liking for services, will ultimately fail to deliver performance. So, its better to know and understand people during the time of interview.

Take heed of the above tenets of service and adopt them as your long-term or short-term goals. Do maintain a good rapport with your customers but do not stoop too much to their demands. Also, let your customers know clearly about the service practices so that they do not take undue advantage.